Branding

Branding is defined as a name, symbol or design, or a combination thereof, intended to identify the products and services of a seller or group of sellers. Any design project starts with branding. Effective branding and a suitable company logo help you build brand loyalty between you and your customers. A successful logo must clearly convey your intended message, establish and reaffirm your credibility, connect emotionally with existing and potential customers and motivate them to buy. Whether you’re starting a new business or looking to refresh your existing identity, getting your brand right is extremely important.

Visual identity

identitate corporativa

Visual identity is the main element that defines the image of a company. The identity of a company should be as original, representative, visible and memorable as possible because it represents a means of communication with the market – through all the components (logo, business card, personalized envelope, presentation map, etc.). Each of these elements helps the consumer to easily identify a product or a company, gives it an advantage in relation to the others on the market, contributing to the success of a company.

The creation of a visual identity must be treated very seriously, otherwise it will no longer be distinguishable from other brands and will no longer have the same impact in promotion.

In the case of a product, the graphic identity consists primarily of the product packaging and related promotional elements (posters, stands, other marketing elements). Depending on the branding strategy, graphic elements will also be used in the image of the company developing the product.
Our branding and identity services cover both the creation of a new brand, the optimization of an existing one or complete rebranding processes. The result of these processes consists in achieving:

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  • logo (vector, scalable to any size)
  • the recommended color palette
  • font(s) for various elements
  • identity manual
  • business cards
  • custom document templates
  • email signatures
  • car graphics

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