{"id":22875,"date":"2016-05-22T13:11:29","date_gmt":"2016-05-22T10:11:29","guid":{"rendered":"https:\/\/sitexdesign.ro\/optimizare-si-promovare-site-web-2\/"},"modified":"2024-02-20T17:55:50","modified_gmt":"2024-02-20T15:55:50","slug":"optimizare-si-promovare-site-web-2","status":"publish","type":"page","link":"https:\/\/sitexdesign.ro\/fr\/optimizare-si-promovare-site-web-2\/","title":{"rendered":"Optimizarea \u015fi promovarea unui site web"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:52;line-height:2;\">Optimizarea \u015fi promovarea unui site web<\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><p><strong>SEM<\/strong> este prescurtarea, folosit\u0103 \u00een limba rom\u00e2n\u0103, a termenului englez Search Engine Marketing, \u00eensemn\u00e2nd \u00een traducere marketing prin motoarele de c\u0103utare. SEM este o subcategorie a marketingului online care se ocup\u0103 de modificarea pozi\u021biei unui sit \u00een rezultatele (listele, hit list , SERPs &#8211; Search Engine Result Pages ) motoarelor de c\u0103utare \u0219i\/sau de afi\u0219area unor anun\u021buri pl\u0103tite care apar l\u00e2ng\u0103 rezultate. Tehnicile SEO apar\u021bin de aceste practici de SEM, dar cei doi termeni sunt totu\u0219i diferi\u021bi. SEM poate \u00eensemna: publicitate de tip Pay-Per-Click, linkuri (leg\u0103turi) pl\u0103tite, publicitate clasic\u0103 (prin bannere, imagini de tip GIF, anima\u021bii etc).<\/p>\n<p>SEM-ul se bazeaz\u0103 \u00een special pe crearea de linkuri c\u0103tre situri (link building), afi\u0219area de anun\u021buri pl\u0103tite la c\u0103ut\u0103ri sau pe con\u021binut (CPC \/ PPC , CPM sau CPA). Sunt \u00een special metode pl\u0103tite de promovare, scopul lor fiind ca, \u00een func\u021bie de bugetul disponibil, siturile s\u0103 fie afi\u0219ate primele sau c\u00e2t mai sus \u00een list\u0103 la anumite c\u0103ut\u0103ri dup\u0103 cuvinte cheie.<\/p>\n<p><strong>SEO <\/strong>(optimizarea pozi\u021bion\u0103rii \u00een motoare de c\u0103utare) este un proces de perfec\u021bionare (favorizare) a vizibilit\u0103\u021bii paginilor web \u00een cadrul ordon\u0103rii rezultatelor c\u0103ut\u0103rii \u00een lista f\u0103cut\u0103 de motorul de c\u0103utare. \u201eSearch Engine Optimization\u201d (SEO\u00a0&#8211; \u00een rom\u00e2n\u0103 \u00eensemn\u00e2nd optimizarea pentru motoare de c\u0103utare) este o subcategorie a marketing-ului online SEM, practic\u0103 ap\u0103rut\u0103 \u00een anul 1990, odat\u0103 cu apari\u021bia primelor site-uri pe Internet \u0219i care reprezint\u0103 totalitatea tehnicilor prin care un site web este adus la o form\u0103 \u00een care este propulsat mai sus \u00een lista de rezultate date de un motor de c\u0103utare pentru diverse cuvinte-cheie. Cu timpul, optimizarea unei pagini web a unui site a devenit un serviciu oferit de unele companii.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"\/site-web\/optimizare-si-promovare\/analiza-si-raport-seo\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Analiza si raport SEO gratuit<\/span><\/a><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-2\"><p>Avem peste 19 ani de experien\u0163\u0103 \u00een optimizarea \u015fi promovarea site-urilor pe Internet \u015fi v\u0103 garant\u0103m c\u0103 un site (poate fi oric\u00e2t de frumos \u015fi de bine structurat) f\u0103r\u0103 SEM\/SEO nu va avea vizitatori, iar un site f\u0103r\u0103 vizitatori este ca \u015fi inexistent! L\u0103sa\u0163i-ne s\u0103 v\u0103 ajut\u0103m s\u0103 face\u0163i cunoscut site-ul dumneavoastr\u0103.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-button-wrapper fusion-aligncenter\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button-border-radius-top-left:0;--button-border-radius-top-right:0;--button-border-radius-bottom-right:0;--button-border-radius-bottom-left:0;\" target=\"_self\" href=\"\/site-web\/servicii-wordpress\/servicii-seo-on-site\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comand\u0103 acum serviciul de optimizare site web<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"side-navigation.php","meta":{"footnotes":""},"class_list":["post-22875","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sitexdesign.ro\/fr\/wp-json\/wp\/v2\/pages\/22875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitexdesign.ro\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sitexdesign.ro\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sitexdesign.ro\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sitexdesign.ro\/fr\/wp-json\/wp\/v2\/comments?post=22875"}],"version-history":[{"count":0,"href":"https:\/\/sitexdesign.ro\/fr\/wp-json\/wp\/v2\/pages\/22875\/revisions"}],"wp:attachment":[{"href":"https:\/\/sitexdesign.ro\/fr\/wp-json\/wp\/v2\/media?parent=22875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}